09 Juin 2008 Offre d’emploi – e-marketing specialist at WebMd

Dossiers: Marketing Web

Que ce soit un compétiteur, un partenaire, un éditeur ou un fournisseur, nous tentons le mieux possible nous entraider dans ce merveilleux monde de l’Internet, les ressources sont très rares. Sur ce, je passe le mot sur un emploi disponible actuellement dans l’industrie.

Compagnie: WebMd – theheart.org
Poste: e-marketing specialist
Lieu de travail : Montréal

Poste permanent à temps complet

Description: Montreal-based WebMD develops digital communities that help healthcare companies improve access to their advocates at every stage of the product lifecycle.

The e-marketing specialist we seek will:

  • Manage ad campaigns for websites and newsletters
  • Monitor and test email effectiveness, including subject line and creative execution, to maximize open and click-through rates
  • Analyze data and report on campaign effectiveness
  • Support in the delivery of standard daily, weekly, and monthly activity reports
  • Create customized reports according to the needs of the sales and marketing team
  • Assist in providing analysis, interpretation and presentation of marketing campaign, e-newsletter, and site usage results
  • Assist with data segmentation and trend analysis of all relevant data
  • Support the search engine optimization and search engine marketing efforts
  • Work with the marketing team to develop marketing plans and campaigns

Skill requirements

Essential

  • Related university degree: B.Com., in Marketing, e-commerce, Management, Business Administration or related field
  • Minimum 2 to 3 years experience in website traffic analysis and online marketing
  • Strong analytical skills, both quantitative and qualitative
  • Search engine optimization and search engine marketing experience with knowledge of Search Engine best practices
  • Email marketing campaigns with knowledge of best practices, spam regulations, and spam filters
  • Experience in the development, execution, and tracking of marketing programs
  • Excellent written and verbal communication skills
  • Bilingual English-French

Important

  • Ability to operate in a self-directed working environment
  • Ability to work well in a team and thrive in a fast-paced environment, managing multiple projects concurrently and evolving priorities as required
  • Attention to detail and strong organizational skills
  • Possess a unique blend of business and technical savvy