03 Déc 2009 New technologies…a threat or an opportunity for newspapers?
Dossiers: Marketing Web
Technology is evolving so fast, it is hard for some to keep up with!
I can think a ton of opportunities when I imagine the possibilities technology can offer: Custom content, targeted advertising, media creativity, consumer engagement…and many more!
And when I say new technologies, I don’t only mean the web, but also mobile phones, kindles, iPods, etc.
Unfortunately, some people see new technologies solely as a threat… I don’t mean to point any fingers, but I think newspapers need to further review their business models and reflect on the opportunities technology can bring to them.
First of all, as a planner, I remember having to challenge papers simply to buy anything that wasn’t square or rectangular! Hard negotiations, heavy premiums, ‘Church vs state’ lectures and many many hours were put behind ‘creativity projects’. And still today, I feel that creativity in print is way behind other mediums…
As you probably heard last weekend, Tiger Woods was involved in a minor car crash last week. Because he is a public figure, many rumors have been circulating stipulating on the circumstances of the event.
Was he cheating on his wife? Was his wife furiously violent with a golf club? Will there be criminal charges? Etc.
M. Woods has requested privacy and respect from the public towards himself and his family. All of the above is understandable for ordinary people…but not for Tiger Woods.
When Nike pays millions of dollars per year for his endorsement, to what extent do his actions become a public affair? His career and athletic talent is at the source of the public’s interest. However, the public has grown fond and envious of his success. It is only in human’s nature to be curious when an event like last week’s happens to some so popular.
Dans le cadre de la négociation en cours à La Presse, voici une petite vidéo que le Syndicat des travailleurs de l'information de La Presse (STIP) nous a fait parvenir il y a 2 minutes.